Data & Privacy

Privacy Policy – How 7i77 Protects Your Data

At 7i77, your privacy matters. This Privacy Policy explains exactly what personal data we collect when you use the 7i77 platform, why we collect it, how we store and protect it, and what rights you have over your own information. We keep things straightforward — no legal jargon designed to confuse.

Last Updated: January 2025 Applies to all 7i77 accounts globally
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What 7i77 Promises on Privacy

These six principles guide how 7i77 handles every piece of data you share with us. The full policy details follow below.

Your Data Stays Secure

All data transmitted between your device and 7i77 is encrypted using SSL/TLS. Account data is stored on secured servers with access restricted to authorised personnel only. We conduct regular security audits to identify and address vulnerabilities before they become a problem.

We Never Sell Your Data

7i77 does not sell, rent, or trade your personal information to third parties for marketing purposes. Your data is used solely to operate your account, process payments, and improve the 7i77 platform. We share data with third parties only where strictly necessary and as described in this policy.

Minimal Data Collection

We only collect the data we actually need to run your account and comply with our legal obligations. We don't ask for information that isn't relevant to your use of 7i77. If a piece of data isn't necessary, we don't collect it.

You Control Your Data

You have the right to access, correct, or request deletion of your personal data at any time. You can also object to certain types of processing or request that we restrict how we use your data. Contact our support team to exercise any of these rights.

Clear Retention Periods

We don't hold onto your data indefinitely. Retention periods are set based on legal requirements and operational necessity. Once data is no longer needed, it is securely deleted or anonymised. We publish our retention schedule in this policy so you always know where you stand.

Transparent Communication

If there is ever a data breach that affects your personal information, 7i77 will notify you promptly and clearly. We will explain what happened, what data was involved, and what steps we are taking to address it. You won't be left in the dark.

Summary: 7i77 collects only the data needed to run your account and comply with legal obligations. We do not sell your data. You can request access to, correction of, or deletion of your data at any time by contacting [email protected].

01 Introduction

This Privacy Policy explains how 7i77 ("we", "us", "the Platform") collects, uses, stores, and protects the personal data of users ("you", "the Player") who register and interact with the 7i77 online gaming platform at https://7i77.live.

We are committed to handling your personal data responsibly and transparently. This policy is written in plain language so you can understand exactly what happens to your information when you use 7i77. If you have any questions after reading this policy, our support team is available at [email protected].

By registering an account on 7i77 or by continuing to use the platform after any update to this Privacy Policy, you acknowledge that you have read and understood this policy. This Privacy Policy should be read alongside the Terms and Conditions and the Responsible Gaming Policy.

02 Data We Collect

7i77 collects personal data in two ways: information you provide directly when registering or using the platform, and information collected automatically as you interact with the site.

Information you provide directly:

  • Full legal name and date of birth
  • Email address and phone number
  • Residential address
  • Payment details including bKash, Nagad, Rocket, or bank account information
  • Identity documents submitted for verification (national ID, passport, or driving licence)
  • Communications you send to our support team

Information collected automatically:

  • IP address and approximate geographic location
  • Device type, operating system, and browser version
  • Pages visited on 7i77, time spent, and navigation patterns
  • Game activity including bets placed, games played, and session duration
  • Cookie and tracking data as described in Section 6
Note: 7i77 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data unless specifically required for responsible gaming purposes and with your explicit consent.

03 How We Use Your Data

7i77 uses your personal data for the following purposes:

Purpose Data Used
Account registration and management Name, email, phone, date of birth, address
Identity and age verification Name, date of birth, identity documents
Processing deposits and withdrawals Payment details, account balance, transaction history
Fraud prevention and security IP address, device data, transaction patterns
Customer support Account details, support communications
Responsible gaming monitoring Game activity, session data, deposit history
Platform improvement and analytics Anonymised usage and navigation data
Promotional communications (with consent) Email address, phone number, game preferences
Legal and regulatory compliance All data as required by applicable law

7i77 will not use your personal data for any purpose not listed above without first obtaining your explicit consent or being required to do so by law.

04 Legal Basis for Processing

Every time 7i77 processes your personal data, we do so on one of the following legal grounds:

  • Contract performance: Processing is necessary to fulfil our obligations under the Terms and Conditions — for example, managing your account, processing payments, and providing access to games.
  • Legal obligation: Processing is required to comply with applicable laws and regulations, including anti-money laundering rules, age verification requirements, and tax reporting obligations.
  • Legitimate interests: Processing is necessary for 7i77's legitimate business interests, such as fraud prevention, platform security, and improving the user experience — provided these interests are not overridden by your rights.
  • Consent: For certain types of processing, such as sending promotional emails or SMS messages, we rely on your explicit consent. You can withdraw this consent at any time by contacting [email protected] or using the unsubscribe option in any marketing communication.

05 Sharing Your Data

7i77 does not sell your personal data. We share your data with third parties only in the following limited circumstances:

  • Payment processors: bKash, Nagad, Rocket, and banking partners receive the payment information necessary to process your deposits and withdrawals. These providers are bound by their own privacy and security obligations.
  • Identity verification providers: Third-party KYC (Know Your Customer) services may receive your identity documents and personal details to verify your age and identity as required by our licensing obligations.
  • Game providers: Licensed game studios that supply games to 7i77 may receive anonymised session data to support game performance and fairness auditing. They do not receive your personally identifiable information.
  • Regulatory and law enforcement authorities: 7i77 will disclose personal data to government bodies, regulators, or law enforcement agencies where required to do so by law or court order.
  • Fraud prevention agencies: Where we suspect fraudulent activity, we may share relevant data with specialist fraud prevention organisations to protect the platform and other players.
Third-Party Standards: All third parties who receive your data from 7i77 are required to handle it in accordance with applicable data protection laws and are prohibited from using it for any purpose beyond the specific service they provide to 7i77.

06 Cookies & Tracking Technologies

7i77 uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyse how the site is used. A cookie is a small text file stored on your device when you visit a website.

Types of cookies used on 7i77:

  • Essential cookies: Required for the platform to function. These include session cookies that keep you logged in and security cookies that protect against cross-site request forgery. These cannot be disabled.
  • Functional cookies: Remember your preferences such as language settings and display options to improve your experience on return visits.
  • Analytics cookies: Collect anonymised data about how players navigate 7i77, which pages are most visited, and where users encounter issues. This data helps us improve the platform.
  • Marketing cookies: Used only with your consent to track the effectiveness of promotional campaigns and personalise offers shown to you on 7i77.

You can manage your cookie preferences through your browser settings. Note that disabling essential cookies may affect the functionality of the 7i77 platform. For marketing cookies, you can withdraw consent at any time by contacting [email protected].

07 Data Retention

7i77 retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

Data Type Retention Period Reason
Account registration data Duration of account + 5 years Legal and regulatory compliance
Transaction records 7 years from transaction date Anti-money laundering regulations
Identity verification documents 5 years after account closure KYC regulatory requirements
Support communications 3 years from last interaction Dispute resolution and quality assurance
Game activity logs 2 years from session date Responsible gaming monitoring
Marketing consent records Until consent is withdrawn + 1 year Proof of consent

Once the applicable retention period expires, your data is securely deleted or anonymised so it can no longer be linked back to you.

08 Your Rights

You have the following rights in relation to your personal data held by 7i77. To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

Right of Access

Request a copy of all personal data 7i77 holds about you.

Right to Rectification

Ask us to correct any inaccurate or incomplete data we hold.

Right to Erasure

Request deletion of your data where it is no longer necessary for us to hold it.

Right to Restriction

Ask us to limit how we process your data in certain circumstances.

Right to Portability

Receive your data in a structured, machine-readable format.

Right to Object

Object to processing based on legitimate interests, including direct marketing.

Please Note: Some rights may be limited where 7i77 is required to retain or process your data to comply with a legal obligation. We will always explain clearly if this applies to your request.

09 Data Security

7i77 takes the security of your personal data seriously. We implement a range of technical and organisational measures to protect your information against unauthorised access, loss, destruction, or alteration:

  • SSL/TLS encryption on all data transmitted between your device and 7i77 servers.
  • Encrypted storage of sensitive data including payment details and identity documents.
  • Access controls ensuring that only authorised 7i77 personnel can access personal data, and only to the extent necessary for their role.
  • Regular security audits and penetration testing to identify and address vulnerabilities.
  • Two-factor authentication available for player accounts to add an extra layer of protection.
  • Incident response procedures to detect, contain, and report data breaches promptly.

While 7i77 takes every reasonable precaution to protect your data, no online platform can guarantee absolute security. You also play a role in keeping your account safe — use a strong, unique password and never share your login credentials with anyone.

10 Children's Privacy

7i77 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not register or attempt to use 7i77.

If 7i77 becomes aware that personal data has been collected from a person under 18, that account will be closed immediately, all data will be deleted, and any funds will be returned to the deposit source. If you believe a minor has registered on 7i77, please contact us immediately at [email protected].

11 Policy Updates

7i77 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform features. When we make changes, the updated policy will be published on this page with a revised "Last Updated" date at the top.

For significant changes that materially affect how we use your data, we will notify you directly by email or via an in-platform notification before the changes take effect. Continued use of 7i77 after a policy update constitutes acceptance of the revised Privacy Policy. We recommend reviewing this page periodically to stay informed.

12 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7i77 handles your personal data, please get in touch:

  • Email: [email protected]
  • Live Chat: Available 24/7 via the chat icon on the 7i77 platform
  • Response Time: We aim to respond to all privacy-related enquiries within 5 business days

For related policies, please visit our Terms and Conditions and Responsible Gaming pages.

Play with Confidence on 7i77

Now you know exactly how 7i77 protects your data, you can play with complete peace of mind. Register today and enjoy certified games, fast BDT payouts, and a platform that puts your privacy first.

18+ only  |  Play responsibly  |  Responsible Gaming